Why Euro Stablecoins Are the Next Big Thing
A few years ago, while I was managing the European operations at the world’s largest company in the digital asset space, Binance, I raised a simple problem with my colleagues: “Europe is a market of roughly half a billion people, and basically every one of them only uses euros in their daily life. So when we run our marketing promotions, like trading discounts and vouchers, how come we offer them in dollars?”
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